Target Audience


Due to the wide market for this type of games, with it appealing to both genders and most ages (identified in my research), it was hard to define a specific audience to appeal to.

Discussing this issue with Bobbie, I then realised that I didn’t necessarily need to define a target audience in terms of age or gender but in terms of the type of person they are or the situation they may use the game in.

Audience profiles was the option that came up and I plan to create some profiles to make it clear to me who the audience are, using the situations they play the game in to explain this.


Drafts of audience profiles, indicating the types, gender, ages and situations people would play my game in.