I have collected a range of family friendly games which have a similar target audience to my own, so that I can analyse what art style they use to inform the look of my game, ensuring it will appeal to a wide age range.
Mario Kart
- Bright Bold Colours
- Cartoon
- Characters all distinguishable from one another – Shape, form, colour,
- Flat Texture
- Stylised features – Not realisitic
Splatoon
- Vibrant colours
- Simplified forms
- Flat textures on characters
Overcooked
- Comical characters
- Flat colours
- Vibrant colours
- Limited texture
- Large Head
- Cartoon
- Simplified character designs – Missing limbs
- Rounded
Minecraft
- Blocky
- Flat textures
Overall Thoughts
From the games I have looked in to above I have identified that a simplified, cartoon art style filled with bright, bold colours and flat textures, is a style that is used commonly within games that appeal to a family friendly audience. With it being the norm it must mean that it is effective at appealing and selling the games to that audience.
So therefore have decided to use a similar art style to ensure Chroma will visually appeal to it target audience, with it being designed for a wide age range of people.